Audit Results

Real audits. Real numbers. Every leak found.

Every case study below is a real MornningStar.ai engagement. The businesses are real. The revenue leaks are real. The results are verified against actual platform data — not projected, not modelled.

MornningStar.ai audit results data visualisation
D2C & E-Commerce · Audit Result

A supplement brand — $22,000 per month invisible in the dashboard. Found in 7 days.

By MornningStar.ai Intelligence Desk
Reported ROAS: 4.2× → Verified ROAS: 2.3× | $22,000/month in misattributed spend identified

A supplement brand selling direct through Shopify was spending $120,000 per month on Meta. Their reported ROAS was 4.2×. After connecting Conversions API and reconciling against Shopify checkout data, verified ROAS was 2.3×. The gap: $22,000 per month attributed to conversions that never happened.

Three campaign structure changes and one audience exclusion — implemented in week two. CAC dropped 27% within 30 days.

We thought our Meta was working. MornningStar.ai showed us exactly where it wasn't — and the fix took one afternoon.

— Founder, A D2C Supplement Brand
Read Full Case Study →
Audit Results
$22,000
Monthly spend recovered
27%
CAC reduction
2.3×
Real ROAS (vs 4.2×)
7
Days to full audit
D2C supplement brand audit dashboard
More Audit Results

Every industry leaks differently. Every audit finds the answer.

11-outlet clinic chain: $7,400 recovered in 30 days
Healthcare · Audit Result

11-outlet clinic chain: $7,400 recovered in 30 days

No-show rate reduced from 22% to 9%

Billing leakage across 11 outlets. Unbilled procedures, incomplete charge capture, and an OPD funnel gap.

A 200-room hotel: $11,300/month in unnecessary OTA commissions
Hotels & Hospitality · Audit Result

A 200-room hotel: $11,300/month in unnecessary OTA commissions

18% RevPAR uplift · 14 peak dates under-priced

Average 22% commission per OTA booking. AI dynamic pricing fixed peak-date underpricing within 60 days.

A supplement brand: 38% attribution gap found in 7 days
D2C & E-Commerce · Audit Result

A supplement brand: 38% attribution gap found in 7 days

$22,000/month invisible spend · CAC reduced 27%

Real ROAS was 2.3× — not the 4.2× on the dashboard.

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